Most people walk into a dispensary (or land on our site) confused. The plant has been illegal for 80 years — that means most adults learned about it from movies, jokes, or a friend in college. The science caught up only in the last 20 years; the federal law caught up only in 2018; the products multiplied 100× in the last 5 years.

Our job: replace mythology with what's true, what's safe, and what's worth your money. This document is the source we train staff on, write product copy from, and answer questions with.